签到领奖
eBay外贸社区 门户 大学 经验 增加曝光 查看内容

改善Item Specifics(物品参数)使用率以获得更高搜索可见度和物品转化率 ... ... ... . ...

发布时间:2015-1-21 13:34

Item Specifics(物品参数)及其好处

Item Specifics(物品参数)是指和产品相关的参数;例如,品牌、型号、颜色、尺寸等。完整填写Item Specifics好处多:

- 物品在搜索结果中曝光率变高:每3个买家中,至少有1个会通过Item Specifics筛选搜索结果

- 移动端搜索结果曝光变高:Item Specifics是移动端购物中非常重要的买家筛选物品方式

- 物品转化率(每个listing卖出的数量)提升:将Item Specifics(物品参数)填写越完整,将越有助于转化率的提升。

  例如, 通过对5个分类(手机、手机壳、平板、相机、镜头)分析,Item Specifics使用率高与使用率低的listing比较,转化率高出2倍以上

最重要的物品Item Specifics (物品参数)列表——买家最常筛选物品属性

以下是38个3C核心分类,以及这些分类中买家最常筛选的物品属性排名。建议卖家完整且精确地选Item Specifics (物品参数)。

*每个分类点击“展开”后,即为详细的物品属性筛选排名, 红色底色代表最重要的物品属性。

主分类 二级分类 三级分类 按物品属性重要性从高到低
Computers/Tablets & Networking  
Computers/Tablets & Networking iPad/Tablet/eBook Accessories Cases, Covers, Keyboard Folios 收缩展开
Computers/Tablets & Networking iPad/Tablet/eBook Accessories Cases, Covers, Keyboard Folios Type
Brand
Compatible Product Line
Compatible Brand
Color
To Fit
Material
Screen Size
Storage Capacity
Product Line
Computers/Tablets & Networking Laptop & Desktop Accessories Laptop Batteries 收缩展开
Computers/Tablets & Networking Laptop & Desktop Accessories Laptop Batteries Number of Cells
Capacity
Compatible Product Line
Compatible Brand
Brand
Screen Size
Processor Type
Operating System
Processor Speed
Product Family
Computers/Tablets & Networking iPads, Tablets & eBook Readers iPads, Tablets & eBook Readers 收缩展开
Computers/Tablets & Networking iPads, Tablets & eBook Readers iPads, Tablets & eBook Readers Storage Capacity
Product Line
Screen Size
Internet Connectivity
Brand
Type
Color
Operating System
Carrier
Bundled Items
Computers/Tablets & Networking Laptop & Desktop Accessories Laptop Power Adapters/Chargers 收缩展开
Computers/Tablets & Networking Laptop & Desktop Accessories Laptop Power Adapters/Chargers Brand
Compatible Product Line
Type
Compatible Brand
Processor Type
Product Line
Screen Size
To Fit
Operating System
Storage Capacity
Computers/Tablets & Networking iPad/Tablet/eBook Accessories Other 收缩展开
Computers/Tablets & Networking iPad/Tablet/eBook Accessories Other Compatible Product Line
Brand
Compatible Brand
Storage Capacity
Type
Screen Size
Internet Connectivity
To Fit Screen Size
To Fit
Product Line
Computers/Tablets & Networking Computer Components & Parts Memory (RAM) 收缩展开
Computers/Tablets & Networking Computer Components & Parts Memory (RAM) Type
Form Factor
Bus Speed
Brand
Number of Pins
Chipset/GPU Manufacturer
Socket Type
Expansion Slots
Compatible CPU Brand
Processor Type
Computers/Tablets & Networking Computer Components & Parts Motherboards 收缩展开
Computers/Tablets & Networking Computer Components & Parts Motherboards Brand
Socket Type
Form Factor
Compatible CPU Brand
Expansion Slots
CPU Brand
Number of Cores
CPU Series
Processor Type
Type
Computers/Tablets & Networking Keyboards, Mice & Pointing Keyboards & Keypads 收缩展开
Computers/Tablets & Networking Keyboards, Mice & Pointing Keyboards & Keypads Brand
Type
Connectivity
Interface
Keyboard/Keypad
Keyboard Type
Mouse Type
Theme
Compatible Brand
Operating System
Computers/Tablets & Networking Laptop & Desktop Accessories Laptop Cases & Bags 收缩展开
Computers/Tablets & Networking Laptop & Desktop Accessories Laptop Cases & Bags To Fit
Type
Brand
Material
Style
Screen Size
Processor Type
Processor Speed
Color
Hard Drive Capacity
       
Cell Phones & Accessories  
Cell Phones & Accessories Cell Phone Accessories Cases, Covers & Skins 收缩展开
Cell Phones & Accessories Cell Phone Accessories Cases, Covers & Skins Compatible Model
Type
Brand
Compatible Brand
Color
Material
Design/Finish
Model
Carrier
Storage Capacity
Cell Phones & Accessories Cell Phones & Smartphones Cell Phones & Smartphones 收缩展开
Cell Phones & Accessories Cell Phones & Smartphones Cell Phones & Smartphones Carrier
Model
Storage Capacity
Brand
Color
Features
Operating System
Contract
Style
Compatible Model
Type
Compatible Brand
Material
Capacity
Screen Size
Design/Finish
Cell Phones & Accessories Replacement Parts & Tools Replacement Parts & Tools 收缩展开
Cell Phones & Accessories Replacement Parts & Tools Replacement Parts & Tools Type
Compatible Brand
Carrier
Model
Compatible Model
Color
Storage Capacity
Brand
Features
Operating System
Cell Phones & Accessories Cell Phone Accessories Batteries 收缩展开
Cell Phones & Accessories Cell Phone Accessories Batteries Capacity
Brand
Compatible Brand
Compatible Model
Carrier
Model
Type
Color
Storage Capacity
Features
Cell Phones & Accessories Cell Phone Accessories Headsets 收缩展开
Cell Phones & Accessories Cell Phone Accessories Headsets Brand
Wireless Technology
Connector(s)
Earpiece
Earpiece Design
Fit Design
Features
Color
Compatible Model
Type
Cell Phones & Accessories Cell Phone Accessories Chargers & Cradles 收缩展开
Cell Phones & Accessories Cell Phone Accessories Chargers & Cradles Type
Compatible Brand
Brand
Compatible Model
Carrier
Color
Model
Material
Storage Capacity
Items Included
Cell Phones & Accessories Cell Phone Accessories Cables & Adapters 收缩展开
Cell Phones & Accessories Cell Phone Accessories Cables & Adapters Compatible Brand
Brand
Type
Compatible Model
Model
Material
Wireless Technology
Carrier
Storage Capacity
Product Line
Cell Phones & Accessories Cell Phone Accessories Screen Protectors 收缩展开
Cell Phones & Accessories Cell Phone Accessories Screen Protectors Features
Compatible Brand
Brand
Compatible Model
Type
Color
Model
Carrier
Material
To Fit Screen Size
Cell Phones & Accessories Cell Phone Accessories Memory Cards 收缩展开
Cell Phones & Accessories Cell Phone Accessories Memory Cards Storage Capacity
Format
Brand
Compatible Model
Carrier
Model
Memory Card(s) Supported
Operating System
Type
Wireless Technology
Cell Phones & Accessories Cell Phone Accessories Other 收缩展开
Cell Phones & Accessories Cell Phone Accessories Other Compatible Brand
Brand
Compatible Model
Type
Carrier
Model
Material
Storage Capacity
Color
Features
       
Consumer Electronics  
Consumer Electronics Home Surveillance Security Cameras 收缩展开
Consumer Electronics Home Surveillance Security Cameras Connectivity
Type
Color Mode
Brand
Camera Connectivity
Camera Type
Number of Channels
Hard Drive Capacity
Features
Optical Zoom
Consumer Electronics Portable Audio & Headphones iPod, Audio Player Accessories 收缩展开
Consumer Electronics Portable Audio & Headphones iPod, Audio Player Accessories Compatible Product
Compatible Brand
Brand
Type
Color
Earpiece Design
Features
Generation
Product Line
Material
Consumer Electronics Home Surveillance Digital Video Recorders, Cards 收缩展开
Consumer Electronics Home Surveillance Digital Video Recorders, Cards Type
Number of Channels
Brand
Hard Drive Capacity
Connectivity
Camera Connectivity
Gender
Color Mode
Display Technology
Max. Resolution
Consumer Electronics Multipurpose Batteries & Power Rechargeable Batteries 收缩展开
Consumer Electronics Multipurpose Batteries & Power Rechargeable Batteries Type
Brand
Chemical Composition
Compatible Battery Type(s)
Capacity
Power
Compatible Brand
Consumer Electronics TV, Video & Home Audio Internet & Media Streamers 收缩展开
Consumer Electronics TV, Video & Home Audio Internet & Media Streamers Brand
Media Input Connectivity
Media Streaming
Max. Resolution
Features
Screen Size
Display Technology
Smart TV Features
Operating System
Carrier
Consumer Electronics Portable Audio & Headphones Headphones 收缩展开
Consumer Electronics Portable Audio & Headphones Headphones Brand
Earpiece Design
Fit Design
Connectivity
Color
Features
Connector(s)
Wireless Technology
Earpiece
Compatible Product
Consumer Electronics Home Surveillance Surveillance Security Systems 收缩展开
Consumer Electronics Home Surveillance Surveillance Security Systems Camera Connectivity
Brand
Camera Type
Type
Connectivity
Color Mode
Number of Channels
Hard Drive Capacity
Screen Size
Carrier
Consumer Electronics Radio Communication Walkie Talkies, Two-Way Radios 收缩展开
Consumer Electronics Radio Communication Walkie Talkies, Two-Way Radios Brand
Type
Frequency Band(s)
Service
       
Cameras & Photo  
Cameras & Photo Lenses & Filters Lenses 收缩展开
Cameras & Photo Lenses & Filters Lenses Compatible Brand
Brand
Type
Focal Length
Focal Length Type
Camera Type
Focus Type
Camera Technology
Bundled Items
Circular Size
Cameras & Photo Digital Cameras Digital Cameras 收缩展开
Cameras & Photo Digital Cameras Digital Cameras Type
Megapixels
Optical Zoom
Bundled Items
Brand
Focal Length
Compatible Brand
Focal Length Type
Media Format
To Fit
Cameras & Photo Camera & Photo Accessories Batteries 收缩展开
Cameras & Photo Camera & Photo Accessories Batteries Brand
To Fit
Bundled Items
Type
Optical Zoom
Cameras & Photo Flashes & Flash Accessories Flashes 收缩展开
Cameras & Photo Flashes & Flash Accessories Flashes Camera Type
Type
Bundled Items
Camera Technology

实用贴士

- 当eBay自带相应Item Specifics(物品参数)时,请直接在下拉框中选择,而不是自己手动填写。 例如,您在销售Apple 5S的手机,在填写brand时,请在brand“下拉框选择Apple”,而不是自己手动填写Apple

- 当采用catalog刊登物品时,请核对买家最常搜索的Item Specifics报告;如果有重要的Item Specifics未在catalog中, 您需要手动在Item Specifics勾选

备注: 本信息仅供参考,不构成对您的最终操作的建议且不具有任何法律依据。eBay及其员工对信息的准确性和完整性不承担任何明示和/或默示的担保或保证。本信息版权仅为eBay所有,未经书面许可,任何机构和个人不得以任何形式翻版、复制和发布。


法律声明:

本页面内容用于解释eBay平台的各项操作流程或平台政策、规则。本页面中的任何(包括隐含的)观点、建议、结论等仅供参考,不构成对您的最终操作的建议。相关政策、规则的正式版本以各平台独立公布的为准。eBay不就本页面中的内容等对您的最终操作等做出任何保证或者承诺,您据此做出的任何决策与eBay公司及编制人员无关。本页面版权仅为eBay公司所有,未经书面许可,任何机构和个人不得以任何形式翻版、复制和发布。

返回顶部